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D&AD. The Copy Book -
D&AD. The Copy Book

Branded Interactions: Creating the Digital Experience - Marco Spies
Branded Interactions: Creating the Digital Experience
Autor: Marco Spies

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol Pearson
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Autor: Margaret Mark, Carol Pearson
The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources - Neil Rackham
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Autor: Neil Rackham
Practical Tools, Methods, Exercises and Resources
Broschiertes Buch
Put into practice today's winning strategy for achieving success in high-end sales! The S P I N Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The S P I N Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, S P I N Selling, this book is aimed at making implementation easy for companies that have not yet established S P I N techniques. It will also enable companies that are already using the method to reinforce S P I N methods in the field and in coaching sessions.

Choice Factory: 25 Behavioural Biases That Influence What We Buy - Richard Shotton
Choice Factory: 25 Behavioural Biases That Influence What We Buy
Autor: Richard Shotton

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - Seth Godin
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Autor: Seth Godin
All Marketers are Liars The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk - Al Ries, Jack Trout
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk
Autor: Al Ries, Jack Trout
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Joseph Sugarman
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Autor: Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Brand Gap: How to bridge the distance between business strategy and design: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) - Marty Neumeier
The Brand Gap: How to bridge the distance between business strategy and design: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)
Autor: Marty Neumeier

Titel: The Brand Gap: Revised Edition Autor(en): Marty Neumeier Herausgeber: New Riders Erscheinungsjahr: 2005 Zustand: Gebraucht - Gut I S B N : 9780321348104 Kommentar: Buchrücken leicht verschmutzt. . Siegel oder Kennnummer auf der Buchdeckelinnenseite. . Ammareal lässt bis zu 15 % des Nettoerlöses dieses Buches Wohltätigkeitsorganisationen zuk. Ammareal leitet 15% des Preises an karitative Organisationen weiter.


Confessions Of An Advertising Man - David Ogilvy
Confessions Of An Advertising Man
Autor: David Ogilvy
David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.

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