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Direktmarketing 06 | |
Pinterest-Marketing: Erfolgreiches Online-Marketing mit Pinterest. Inkl. SEO, strategische Planung, Werbeanzeigen und Pinterest AnalyticsAutoren: Franziska von Lienen, Natalie Stark
Buch, Broschiert, 30.06.2021
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Konsumentenpsychologie und Konsumentenverhalten: Marketingpsychologie - Kunden verstehen und lesenAutor: Max Mittelstaedt
Taschenbuch, 30.12.2019
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The E-Myth Enterprise: How to Turn a Great Idea into a Thriving BusinessAutor: Michael E. Gerber
Taschenbuch, 03.08.2010
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Scientific Advertising deutsch: Das Meisterwerk gewinnbringender Werbung und effektivem Marketing. Endlich in zeitgemäßer deutscher ÜbersetzungAutor: Claude Hopkins
Taschenbuch, 05.02.2022
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MLM Marketing: Alles was Du über MLM Systeme und Network-Marketing Firmen wissen musst, um Dir endlich eine erfolgreiche Geldmaschine im Strukturvertrieb aufzubauenAutor: Matthias Hagg
Taschenbuch, 02.02.2020
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Empathy and Understanding In BusinessAutoren: Chris Voss, Nick Nanton
Gebundene Ausgabe, 04.01.2024
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Was soll ich bloß in meinen Newsletter schreiben? - 52 E-Mail-Marketing Konzepte, mit denen Sie Newsletter texten, die gerne gelesen werden: Perfekt für Unternehmer, Berater, Agenturen und TexterAutor: Roman Kmenta
Taschenbuch, 15.05.2021
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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into ProfitJoe Pulizzi, Robert RoseGebundene Ausgabe |
The Effortless Experience: Conquering the New Battleground for Customer LoyaltyMatthew Dixon, Nicholas Toman, Rick DeLisiTaschenbuchThis is a new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale. Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at C E B busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet C E B's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in-sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. " A business detective story, in which cherished truths are systematically investigated-and frequently debunked". ( Dan Heath, coauthor of Decisive, Switch, and Made to Stick). Matt Dixon is Executive Director of the Sales & Service Practice at C E B. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller Nick Toman is Senior Director of Research for C E B's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick De Lisi is Senior Director of Advisory Services for C E B's Sales & Service Practice and a noted public speaker and facilitator. |
Do Open: How A Simple Newsletter Can Grow Your Business (and it Can) (Do Books)David HieattTaschenbuch |
Dialogmethode: Das Verkaufsgespräch per Brief und AntwortkarteSiegfried VögeleTaschenbuch |
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessJoe PulizziGebundene AusgabeOne of F O R T U N E Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? E P I C C O N T E N T M A R K E T I N G One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don? t care about. Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act-without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything youneed to: Determine what your content niche should be to attract and retain customers Discover and develop your content marketing mission statement Set up a process for creating and curating epic content Learn how to leverage social and e-mail channels to create-and grow-your audience Measure the performance of your content-and increase your content marketing budget With in-depth case studies of how John Deere, L E G O, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the C M O of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! P R A I S E F O R E P I C C O N T E N T M A R K E T I N G" From the man who invented content marketing. Listen to this guy. He really under |
Selbstliebe: Selbstwertgefühl stärken - Der Ratgeber mit dem sie die Kunst der Selbstliebe und des Selbstbewusstseins lernenNext Level AcademyTaschenbuch |
The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your MarketMichael MogillTaschenbuch |
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 MinutesPerry Marshall, Mike Rhodes, Bryan ToddTaschenbuchHow to Access 100 Million People in 10 Minutes Broschiertes Buch Covering the latest breaking news in Google Ad Words, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ad Word's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using Ad Words scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ad Words account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Ad Words experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined Ad Words campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to Ad Words, this guide is a necessary handbook. |
Pinterest Marketing in 2019 Made (Stupidly) Easy (Vol. 4 of the Small Business Marketing Collection, Band 4)Michael ClarkeTaschenbuch |
Business to Business Marketing: Relationships, Networks, and StrategiesNick EllisTaschenbuchThis exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2 B marketing. It raises readers' awareness of the significance of B2 B marketing in modern economies, in both local and global contexts. The book shows that B2 B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2 B marketing dilemmas; and examines issues such as e-commerce in B2 B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2 B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for P G and U G level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to |
VIRAL! Social Media Marketing für Anfänger: Das Praxisbuch für Facebook, Instagram, TikTok, LinkedIn und co. - Dein Leitfaden zum Social Media Profi!Autor: Marius Bonnen
Kindle eBook und andere Ausgaben
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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days (English Edition)Autor: Brendan Kane
Kindle eBook und andere Ausgaben
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (English Edition)Autoren: Al Ries, Jack Trout
Kindle eBook und andere Ausgaben
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