Geschäftsentwicklung und Unternehmertum 04

How Brands Grow: What Marketers Don't Know

Autor: Byron Sharp

1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd

Autor: Allan Dib

Kalligraphie Papier - Übungsheft: 60 Blatt, A4, liniert im 3:2:3 Verhältnis mit 55 Grad Neigungslinien für Handlettering, Schönschrift und Moderne Kalligraphie

Autor: Pretty Ink Verlag

StoryBrand: Wie Sie mit starken Geschichten Ihre Kunden überzeugen

Autor: Donald Miller
Übersetzer: Ute Mareik

Die japanische Lebensweise: 3 Bücher in 1: Ikigai, Kaizen, Shinrin-Yoku. Die tausendjährige Weisheit, die das Land der aufgehenden Sonne groß gemacht hat

Autor: Daichi Kobayashi

Mein Einstieg in die Selbstständigkeit: Existenzgründung Schritt für Schritt erklärt: Unternehmensgründung von der Ideenfindung über den Businessplan bis zum Marketing & vieles mehr

Autor: Theo Hilmer

The Diary of a CEO: The 33 Laws of Business and Life

Autor: Steven Bartlett

The Bitcoin Standard: The Decentralized Alternative to Central Banking

Autor: Saifedean Ammous

EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

Autoren: Marty Cagan, Chris Jones

The SUCCESS Story Planner - Tägliche Instagram Erfolgsstorys für dein Business & Leben: Erfolgs- & Produktivitäts-Journal für selbstständige & Coaches ... Instagram-Story-Guide & täglichen Storyideen

Autor: Moose Marketing

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters

Every moment in business happens only once.

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them.

It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.

Progress comes from monopoly, not competition.

If you do what has never been done and you can do it better than anybody else, you have a monopoly - and every business is successful exactly insofar as it is a monopoly. But the more you compete, the more you become similar to everyone else. From the tournament of formal schooling to the corporate obsession with outdoing rivals, competition destroys profits for individuals, companies, and society as a whole.

Zero to One is about how to build companies that create new things. It draws on everything Peter Thiel has learned directly as a co-founder of Pay Pal and Palantir and then an investor in hundreds of startups, including Facebook and Space X. The single most powerful pattern Thiel has noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: What valuable company is nobody building?

Finanz- und Liquiditätsplanung in kleinen und mittleren Unternehmen: Finanzen kontrollieren, zahlungsfähig bleiben, Rating verbessern (Haufe Praxisratgeber)

Monika Haunerdinger, Hans-Jürgen Probst

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Gino Wickman, Mark C. Winters

Unternehmenscoaching: Märkte hinzugewinnen (Business-Themen)

Jürgen Arnold

30 Minuten Strategie selber machen

Stefan Pastuszka

Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders

Hermann Simon

Landwirtschaftliche Betriebslehre (Grundwissen Bachelor, Band 2792)

Stephan Dabbert, Jürgen Braun

Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow

Million Dollar Consulting: The Professional's Guide to Growing a Practice

Alan Weiss

Das IT-Security Mindset: Der Mittelstand auf dem digitalen Prüfstand

Jan Bindig