Bücher
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| Film, Kunst und Kultur |
| Grafikdesign |
| Kommerzielles Grafikdesign |
Marken- und Logo-Design 03 | |
Schluß-s Regeln in Kurrent, Sütterlin, Fraktur u. a.: Intensivkurs – In kürzester Zeit deutsche Schluß-s Regeln erfolgreich beherrschen. ... für Freunde der alten deutschen Schrift.)Autor: Chris Nöhrenberg
Taschenbuch, 08.10.2022
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The Brand Book: An insider’s guide to brand building for businesses and organizationsAutor: Daryl Fielding
Taschenbuch, 11.10.2022
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Visualizing Complexity: Modular Information Design HandbookAutoren: Darjan Hil, Nicole Lachenmeier
Buch, Broschiert, 23.05.2022
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Die charakterstarke Marke: Mit gelebten Charakterwerten ein beziehungsstarkes Business entfalten. Das Markenbuch für Unternehmer – mit zahlreichen LeitfragenAutor: Daniel Börnert
Gebundene Ausgabe, 11.04.2024
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and BrandingAutoren: Alina Wheeler, Rob Meyerson
Gebundene Ausgabe, 26.05.2024
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Animal Logo: Anniversary Edition: Trademarks & SymbolsAutor: Counter-Print
Gebundene Ausgabe, 07.03.2024
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Logo BeginningsAutor: Jens Müller
Gebundene Ausgabe, 10.01.2022
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Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors EnvyAutor: Bill Kenney
Taschenbuch, 05.07.2023
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Creating a Brand Identity: A Guide for DesignersCatharine Slade-BrookingTaschenbuchCreating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time. |
How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand IdentityFabian GeyrhalterTaschenbuch |
Start Me Up!: New Branding for BusinessesgestaltenGebundene AusgabeNew Branding for Businesses Gebundenes Buch Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity. |
Commusication: From Pavlov's Dog to Sound BrandingJohn GrovesTaschenbuch |
Dynamic Identities: How to Create a Living BrandIrene van NesTaschenbuchHow to create a living brand Broschiertes Buch This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time. Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first B I S Publishers book to cover the topic. The book offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands. |
Fully Visualized: Branding IconographyGebundene AusgabeBranding Iconography Gebundenes Buch A strong visual identity makes an immediate and lasting impression, a vital step in creating relationships with consumers. A designer must understand the brand inside and out, and create a visual signifier that represents the company on multiple levels. Telling a brand's story through good graphics is one of the most direct and effective ways to introduce a brand to its market. The cafes, restaurants, media companies and organizations in this book have all chosen striking ways to tell their stories. With more than 100 designs by 80 designers and agencies, along with insights into the businesses being represented and the connection between product and presentation, Fully Visualized is the ultimate inspiration guide for designers and business owners looking to turn heads and set themselves apart from the crowd. |
Letterhead and Logo Design 10Sussner DesignGebundene AusgabeRare Book |
Logoism: Contemporary Logo DesignTaschenbuchContemporary Logo Design Broschiertes Buch Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1, 500 cutting-edge logos were selected and divided into six groups based on their styles and characters - symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols or/and letters, apply retro aesthetics or vintage styles, were designed with multiple variations or draw inspiration from geometric structures, all are brilliant examples of the form from designers around the globe. |
Symbol: The Reference Guide to Abstract and Figurative Trademarks (Mini)Angus Hyland, Steven BatemanTaschenbuch |
Ampelmann: vom Verkehrszeichen zur KultfigurAMPELMANN GmbHGebundene AusgabeDieses Buch zeigt den Weg der Ost-Ampelmännchen vom Verkehrszeichen zur Kultfigur. Ihre spannende Geschichte ist eng verbunden mit der Teilung Deutschlands, dem Fall der Mauer und dem Prozess der Wiedervereinigung. Diese tiefgreifenden Ereignisse machten die letzten Jahrzehnte zu einer aufregenden Zeit für die Ampelmännchen und Ihre Heimatstadt Berlin. Mit einem Originaltext von Karl Peglau, Entwickler der Ampelmännchen. |