Geschäftsentwicklung 04

TOP Verkauf: DAS Buch für Verkäufer - Eine Anleitung zu Erfolg und wahrem Wohlstand

Autoren: Peter Schwab
Illustrator: Sylvia Panholzer, Bettina Röder

Running Lean: Iterate from Plan A to a Plan That Works

Autor: Ash Maurya

Designing Experiences (Columbia Business School Publishing)

Autoren: J. Robert Rossman, Mathew D. Duerden
Vorwort: B. Joseph II Pine

Design for a Better Future: A guide to designing in complex systems

Autoren: John Body, Nina Terrey

Luther für Innovatoren: 95 Thesen, Innovation neu zu denken

Autor: Jean-Philippe Hagmann

Lean UX: Creating Great Products with Agile Teams

Autoren: Jeff Gothelf, Josh Seiden

Strong Product People: A Complete Guide to Developing Great Product Managers

Autoren: Petra Wille
Vorwort: Marty Cagan, Martin Eriksson

The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

Autor: Ulrik Lehrskov-Schmidt

Tyranny of Metrics

Jerry Z. Muller

Entscheidungstheorie (Springer-lehrbuch)

Helmut Laux

Badass: Making Users Awesome

Kathy Sierra

Open Innovation: The New Imperative for Creating And Profiting from Technology

Henry William Chesbrough

30 Minuten Design Thinking

Jochen Gürtler, Johannes Meyer

Product Leadership: How Top Product Managers Create and Launch Successful Products

Richard Banfield, Martin Eriksson, Nate Walkingshaw

Strategie. Mit eLearning-Zugang "MyLab | Strategie": Entwickeln, umsetzen und optimieren (Pearson Studium - Economic BWL)

Prof. Dr. Jan-Philipp Büchler

Platform Scale: How an emerging business model helps startups build large empires with minimum investment

Sangeet Paul Choudary

Design. Think. Make. Break. Repeat.: A Handbook of Methods

Martin Tomitsch, Cara Wrigley

Ghauri: Research Methods in Busi_p4

Pervez Ghauri, Kjell Gronhaug