Wirtschaftsgeschichte 08

When McKinsey Comes to Town: The Hidden Influence of the World's Most Powerful Consulting Firm

Autoren: Walt Bogdanich, Michael Forsythe

The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals

Autor: Andrew W. Lo

Elsie Silver Chestnut Springs Serie 3 Büchersammlungsset (Heartless, Flawless, Powerless)

Autor: Elsie Silver

Titan: The Life of John D. Rockefeller, Sr.

Autor: Ron Chernow

Verhängnisvolle Freundschaft: Wie die USA Europa eroberten. Erste Stufe: Vom 1. zum 2. Weltkrieg (Neue Kleine Bibliothek)

Autor: Werner Rügemer

The Creature from Jekyll Island: A Second Look at the Federal Reserve

Autor: G. Edward Griffin

The Lords of Easy Money: How the Federal Reserve Broke the American Economy

Autor: Christopher Leonard

The Wages of Whiteness: Race and the Making of the American Working Class (Haymarket Series)

David R. Roediger

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

More Money Than God: Hedge Funds and the Making of a New Elite (Council on Foreign Relations Books (Penguin Press))

Sebastian Mallaby

Transforming NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change

Risto Siilasmaa

Little History of Economics (Little Histories)

Niall Kishtainy

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

The Great Crash 1929

John Kenneth Galbraith

An Economic History of Europe: Knowledge, Institutions and Growth, 600 to the Present (New Approaches to Economic and Social History)

Karl Gunnar Persson, Paul Sharp

The Great Reversal: How America Gave Up on Free Markets

Thomas Philippon

The Code: Silicon Valley and the Remaking of America

Margaret O'Mara

A Concise History of International Finance: From Babylon to Bernanke (New Approaches to Economic and Social History) (English Edition)

Autor: Larry Neal