The McKinsey Way: Using the Techniques of the World's Top Strategic Consultants to Help You and Your BusinessEthan M. Rasiel
Gebundene Ausgabe
If more business books were as useful, concise, and just plain fun to read as T H E M C K I N S E Y W A Y, the business world would be a better place. -Julie Bick, best-selling author of A L L I R E A L L Y N E E D T O K N O W I N B U S I N E S S I L E A R N E D A T M I C R O S O F T. Enlivened by witty anecdotes, T H E M C K I N S E Y W A Y contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming. -Paul H. Zipkin, Vice-Dean, The Fuqua School of Business It's been called a breeding ground for gurus. Mc Kinsey Company is the gold-standard consulting firm whose alumni include titans such as In Search of Excellence author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae. When Fortune 100 corporations are stymied, it's the Mc Kinsey-ites whom they call for help. In T H E M C K I N S E Y W A Y, former Mc Kinsey associate Ethan Rasiel lifts the veil to show you how the secretive Mc Kinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. He shows you how Mc Kinsey-ites think about business problems and how they work at solving them, explaining the way Mc Kinsey approaches every aspect of a task: How Mc Kinsey recruits and molds its elite consultants; How to sell without selling ; How to use facts, not fear them; Techniques to jump-start research and make brainstorming more productive; How to build and keep a team at the top its game; Powerful presentation methods, including the famous waterfall chart, rarely seen outside Mc Kinsey; How to get ultimate buy-in to your findings; Survival tips for working in high-pressure organizations. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, T H E M C K I N S E Y W A Y is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.
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