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Building Distinctive Brand AssetsAutor: Jenni Romaniuk
Gebundene Ausgabe, 16.05.2018
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Breakthrough Advertising in Kapseln: Die Geheimnisse der Copywriting-Legende Eugene M. SchwartzAutor: Kompakt Verlag
Taschenbuch, 07.02.2024
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Chanel N° 5: Zweibändige Prachtausgabe in edler SchmuckkassetteAutor: Pauline Dreyfus
Gebundene Ausgabe, 09.11.2021
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Copywriting - Die ultimative Anleitung zum erfolgreichen Texten: Mehr Kunden, Klicks & Conversions dank bewährter MethodenAutor: Yücel Uzunoglu
Taschenbuch, 23.09.2023
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Social Media Marketing: Praxishandbuch für die Entwicklung einer Social Media Strategie für mehr Reichweite, um mehr Kunden zu gewinnen und den Umsatz steigernAutor: Patrick-Elias Weise
Taschenbuch, 02.02.2022
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The Grand Tour. The Golden Age of TravelAutor: Sabine Arqué
Gebundene Ausgabe, 04.10.2021
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Designing Brands: A Collaborative Approach to Creating Meaningful IdentitiesHerausgeber: Mario Depicolzuane, gestalten, Robert Klanten, Creative Voyage
Gebundene Ausgabe, 18.10.2023
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Strategisches Marketing für Selbstständige: Wie du entspannt die richtigen Kunden gewinnstAutor: Anja Antropov
Taschenbuch, 24.01.2022
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The Art of Looking Sideways (Design)Alan FletcherGebundene AusgabeThe Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected. |
Book of Ideas: A Journal of Creative Direction and Graphic Design - Volume 1Radim MalinicTaschenbuch |
Media Planning & Buying in the 21st Century Workbook: 2nd EditionMar. Ronald D. Geskey Sr.Taschenbuch |
The Luxury Strategy: Break the Rules of Marketing to Build Luxury BrandsJean-Noël KapfererGebundene Ausgabe[ T H E L U X U R Y S T R A T E G Y B R E A K T H E R U L E S O F M A R K E T I N G T O B U I L D L U X U R Y B R A N D S B Y B A S T I E N, V I N C E N T]( A U T H O R) H A R D B A C K |
Consumer Behaviour: A European PerspectiveMichael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. HoggTaschenbuchA European Perspective Broschiertes Buch Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. |
Bestseller: Insiderwissen für BuchmarketingElmar Weixlbaumer, Monika PaitlGebundene Ausgabe |
Event Marketing: Professionelles Event-Management von der Planung bis zur UmsetzungMaximilian BauerTaschenbuch |
Touch. Point. Sieg.: Kommunikation in Zeiten der digitalen Transformation (Dein Business)Anne M. SchüllerGebundene Ausgabe |
AV-Mediengestaltung GrundwissenWerner KampTaschenbuch |
Positioning: The Battle for Your Mind: The Battle for Your MindAl RiesTaschenbuchDescribes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product. |