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Direktmarketing 03

Grōw: Build a soulful oil business - Deutsche Ausgabe - Tanja Daniels

Grōw: Build a soulful oil business - Deutsche Ausgabe

Autor: Tanja Daniels

Taschenbuch, 08.07.2023


Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands - Douglas B. Holt, Douglas Cameron

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Autoren: Douglas B. Holt, Douglas Cameron

Gebundene Ausgabe, 09.12.2010


Onlinekurse erstellen, vermarkten und verkaufen: Wie du deine Leidenschaft in ein hochprofitables Online-Business verwandelst - Tobias Wessling

Onlinekurse erstellen, vermarkten und verkaufen: Wie du deine Leidenschaft in ein hochprofitables Online-Business verwandelst

Autor: Tobias Wessling

Taschenbuch, 14.07.2022


They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, 2nd Edition, Revised and Updated - Marcus Sheridan

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, 2nd Edition, Revised and Updated

Autor: Marcus Sheridan

Gebundene Ausgabe, 19.07.2019


Überzeugende Kommunikation – Das 5 in 1 Buch: Positive Rhetorik | Manipulative Rhetorik | Die Psychologie der Körpersprache | Wortschatz erweitern und verbessern | Die Macht der Worte - Vincent Jesper

Überzeugende Kommunikation – Das 5 in 1 Buch: Positive Rhetorik | Manipulative Rhetorik | Die Psychologie der Körpersprache | Wortschatz erweitern und verbessern | Die Macht der Worte

Autor: Vincent Jesper

Taschenbuch, 27.10.2022


Go It Alone!: The Secret to Building a Successful Business on Your Own - Bruce Judson

Go It Alone!: The Secret to Building a Successful Business on Your Own

Autor: Bruce Judson

Taschenbuch, 13.12.2005


Gap Selling: Den Kunden zum Ja bringen: Wie problembezogenes Verkaufen den Umsatz steigert, indem es alles verändert, was Sie über Beziehungen, das Überwinden von Einwänden, das Abschließen und den - Keenan

Gap Selling: Den Kunden zum Ja bringen: Wie problembezogenes Verkaufen den Umsatz steigert, indem es alles verändert, was Sie über Beziehungen, das Überwinden von Einwänden, das Abschließen und den

Autor: Keenan

Taschenbuch, 30.09.2022


Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses - Robert Skrob

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Autor: Robert Skrob

Taschenbuch, 04.05.2018


Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business - Adele Revella

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Gebundene Ausgabe


See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. * Learn who buys what, and why * Understand your buyer's goals and how you can address them * Tailor your marketing activities to your buyer's expectations * See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years but only 14. 6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Jean-Noël Kapferer

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer

Gebundene Ausgabe


[ T H E L U X U R Y S T R A T E G Y B R E A K T H E R U L E S O F M A R K E T I N G T O B U I L D L U X U R Y B R A N D S B Y B A S T I E N, V I N C E N T]( A U T H O R) H A R D B A C K

Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing - Stephan Gebhardt-Seele

Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Stephan Gebhardt-Seele

Taschenbuch


Neue Kunden durch Personen-Marketing
Broschiertes Buch
Stephan Gebhardt-Seele zeigt, wie jeder Unternehmer und Verkäufer kosteneffizient und ohne Rühren in der großen Werbetrommel neue Kunden und Aufträge akquirieren kann. Locker und amüsant geschrieben werden dem Leser die wichtigsten Schritte des Personen-Marketing vermittelt.

Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes - Ted Prodromou

Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes

Ted Prodromou

Taschenbuch


This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks) - Neville Medhora

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)

Neville Medhora

Taschenbuch


Prüfungstrainer Medienkaufmann/-frau Digital und Print - Deutscher Fachverlag GmbH

Prüfungstrainer Medienkaufmann/-frau Digital und Print

Deutscher Fachverlag GmbH

Taschenbuch


Digital und Print
Broschiertes Buch
Die kompakte Orientierung für Einsteiger, Quereinsteiger und Studierende. Der Prüfungstrainer ist auf den Ausbildungsplan abgestimmt und bereitet auf die I H K Abschlussprüfung vor.
Inhalt:
Struktur und Aufgaben von Medienhäusern
Marketing für Medienprodukte
Produktpolitik bei Print- und Digitalmedien
Verkauf von Medialeistungen
Vertrieb von digitalen und gedruckten Medienprodukten
Herstellungs- und Produktionsprozesse von Digital- und Printmedien
Rechtliche Rahmenbedingungen
Beispiele aus der Praxis
Anforderung und Ablauf der Zwischen- und Abschlussprüfung

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes - Perry Marshall, Keith Krance, Thomas Meloche

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Perry Marshall, Keith Krance, Thomas Meloche

Taschenbuch


Facebook makes it easy for businesses to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Here, advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche, as he walks you through Facebook Advertising and its nuances to help pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after - 10 seconds later, 10 minutes later, and in the following days and weeks. Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and B I G data.

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often - Ray Edwards

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

Ray Edwards

Taschenbuch


Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level - Ryan Levesque

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Ryan Levesque

Taschenbuch


Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do  About It - Tien Tzuo, Gabe Weisert

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Tien Tzuo, Gabe Weisert

Gebundene Ausgabe


Building a StoryBrand: Clarify Your Message So Customers Will Listen (English Edition) - Donald Miller

Building a StoryBrand: Clarify Your Message So Customers Will Listen (English Edition)

Autor: Donald Miller

Kindle eBook und andere Ausgaben


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